PoolGearGuide

Privacy Policy

Last Updated: July 3, 2026

This Privacy Policy explains how PoolGearGuide ("Website," "we," "us," or "our") collects, uses, stores, and discloses information when you visit or interact with https://www.poolgearguide.com.

This Website is operated by Ferguson Andrews Marketing LLC.

By using this Website, subscribing to our newsletter, contacting us, clicking an outbound link, or otherwise interacting with our services, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use the Website, and information received from third-party sources.

Information You Provide

Depending on how you use the Website, we may collect:

  • Email address (for example, when you subscribe to our newsletter)
  • Pool type or interests you select
  • Messages submitted through contact forms
  • Any other information you choose to provide

Information Collected Automatically

When you visit the Website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Referring website
  • Pages viewed
  • Time spent on pages
  • Links clicked (including outbound affiliate link clicks)
  • Approximate location based on IP address
  • Cookie and tracking technology data

Information From Third Parties

We may receive information from third-party sources, including search engines, social media platforms, analytics tools, advertising platforms, email providers, and other service providers used to operate or improve the Website.

How We Use Information

We may use collected information for purposes including:

  • Operating, maintaining, and improving the Website
  • Responding to inquiries and messages
  • Sending our newsletter and requested information
  • Understanding which reviews, guides, and products readers find useful
  • Measuring Website traffic, performance, and affiliate link activity
  • Improving search visibility, content, and user experience
  • Detecting spam, fraud, abuse, or security issues
  • Sending administrative or service-related messages
  • Sending marketing or promotional communications where permitted
  • Complying with legal obligations
  • Protecting our rights, property, users, and business interests

PoolGearGuide is reader-supported. Some outbound links on this Website are affiliate links, which means we may earn a commission if you click through and make a purchase. You pay the same price either way. When you click an affiliate link, the destination retailer may set cookies to attribute the referral, in accordance with its own privacy policy. See our Affiliate Disclosure for more.

How We Disclose Information

Service Providers

We may disclose information to vendors and service providers that help us operate the Website, including hosting providers, analytics providers, email platforms, advertising platforms, and technical support providers.

Advertising, Analytics, and Marketing

We may use analytics, advertising, retargeting, tracking, or marketing tools to understand Website activity, improve our services, measure performance, and show relevant content or advertisements. These tools may use cookies, pixels, device identifiers, or similar technologies.

Business Transfers

If we sell, transfer, merge, reorganize, or assign all or part of our business, Website, assets, or operations, information may be transferred as part of that transaction.

We may disclose information when we believe it is necessary or appropriate to:

  • Comply with law, regulation, subpoena, court order, or legal process
  • Respond to lawful requests from public authorities
  • Enforce our Terms & Conditions
  • Protect our rights, property, users, business, or others
  • Investigate fraud, abuse, security issues, or unauthorized activity

Cookies and Tracking Technologies

The Website may use cookies, pixels, local storage, scripts, and similar technologies to keep the Website functioning properly, remember preferences, analyze traffic, understand user behavior, improve performance, and support advertising and measurement.

You can usually adjust your browser settings to refuse or delete cookies. Some parts of the Website may not function properly if cookies are disabled.

Analytics and Third-Party Tools

We use third-party tools such as Google Analytics and Google Search Console, and we may use advertising platforms, email platforms, and similar services. These third parties may collect information directly from your browser or device according to their own privacy policies and terms. We are not responsible for the privacy practices of third-party websites, platforms, tools, or services.

Advertising

To help support this Website, we may display third-party advertising. Third-party vendors, including Google, may use cookies to serve ads based on a user's prior visits to this Website or other websites. You may opt out of personalized advertising by Google by visiting Google Ads Settings, and from many third-party vendors at aboutads.info/choices and optout.networkadvertising.org.

Data Retention

We may retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to operate the Website, respond to inquiries, maintain records, resolve disputes, enforce agreements, comply with legal obligations, and protect our business interests.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure. However, no website, database, transmission, or storage system can be guaranteed to be completely secure. You use the Website at your own risk.

Children's Privacy

This Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the Website, contact us at hello@poolgearguide.com so we can review and take appropriate action.

Your Choices and State Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to request access, correction, deletion, or information about how your data is used. To submit a privacy request, email hello@poolgearguide.com with the subject line "Privacy Request." We may need to verify your identity before responding, and we may decline requests where permitted or required by law. You can unsubscribe from our newsletter anytime using the link in any email.

The Website contains links to third-party websites, including retailers and manufacturers. We are not responsible for the content, privacy practices, security, accuracy, or policies of third-party websites or services. You should review the privacy policies and terms of any third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above. Your continued use of the Website after changes are posted means you accept the updated Privacy Policy.

Contact Us

For questions about this Privacy Policy, privacy requests, or Website data practices, contact us at hello@poolgearguide.com. This Website is operated by Ferguson Andrews Marketing LLC.